That’s odd…

13 05 2008

I received the summer issue of Diabetic Living in the mail yesterday and was thumbing through it before dinner. I came across this advertisement and something doesn’t feel right…

(click to enlarge)

What you see on the left is a Liberty Medical branded “free meter”. What you see on the right is my new Agamatrix Wavesense Keynote meter. See any similarities? Yeah, I do too.

It’s probable that the internal workings and software are different, but it seems like too much of a coincidence that they just “happen” to use the same external hardware.

Am I the only one who is confused and concerned?

UPDATE: Thanks to the Dorkabetic who pointed me towards this page explaining the different brand names. I am less confused now.

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3 responses

13 05 2008
Allison Blass

Sometimes companies will “license” things so that they buy the rights to use the product and put their name on it for the purposes of special promotions. You probably have to get this meter through Liberty in order to get the different logo, but that does seem kind of strange.

13 05 2008
Jonah

I thought that it was just an Agamatrix meter provided by Liberty medical.

13 05 2008
Amalas

Well, they didn’t mention anything about brand at all in the ad. It wasn’t like “free Agamatrix Wavesense meter” or anything similar. Just “free meter” with the Liberty Medical logo.

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